Whether you’re running a small business or a large enterprise, you need customers to survive. Promoting your business is the secret to running a successful business. Most business owners assume that promotional activities are time-consuming and expensive. This is not the actual truth.
You should get the buzz out about your business products or services.
A few decades ago, business owners decided between a postcard, advertisement in the newspaper, brochure or a flyer. But now, there are endless possibilities for promoting the business to customers. It includes email marketing, social media ads, influencer marketing, press releases and more. With these promotional ways, it’s easier and more affordable to advertise your brand.
If your business is not using email marketing to promote your brand, should it? The answer is YES! Email marketing is an excellent way to promote your business products and services that constantly delivers maximum ROI.
According to a recent analysis, more than 87% of marketers are using email marketing. It is said that email marketing can drive you towards success when you implement it correctly.
There are over 4 billion email users around the world. It means email users are more than social media users. The majority of people will check their emails every day. With the mobile phones in the user’s hand, reading an email doesn’t require waiting for them until they reach their desk. Now, emails are opened, read and also interacted.
Email marketing is an effective method to reach customers and also remain in their minds for a longer period.
How successful are your business mass email campaigns? You might end up producing spam content to your customers without knowing. How can you say that you’re promoting in the right way? How can you decide whether target customers are receiving and reading your email?
It’s no surprise your customers will also get emails from your competitors as well. Their email may look attractive with engaging subject lines.
Want to stand out from the crowd? It’s time to catch your customer’s attention.
Interesting tips for winning with mass email campaigns
Write a catchy subject line
You might barely focus on your subject line while writing a mass email. Few people write the subject line before hitting the send button. If you’re following the same, you’re on the wrong path.
A subject line can make or break your mass email campaign.
First, you need to write a good subject line. Make sure to keep the phrase short, not more than eight words. Eliminate filler while writing the subject line. Don’t use unnecessary words such as “Hello”, “Thank you”, “Have a good day”. These words you can include in the mass email body section. Also, the subject line must be clear about the things presented in the email.
Write a short and sweet email
Do you like to read long emails? Of Course No. Even the audience hesitates to read long emails. When you’re sending irrelevant emails, they will be directly moved to their spam folder. This way, you will never hear from them. Finally, you’ve lost a potential customer.
If you want to make your customer stick to your brand then you need to structure the email in an easy and readable way. Furthermore, try to convey the complete information in fewer words. Keeping your mass emails short enables you to communicate with your customers even better. Also, you can expect to receive a reply in a short period.
Send personalized email
Building a positive connection with your audience is important. Most businesses assume that they are having a positive connection with their audience. All they do is add the customer’s name and that is it. But this is not the actual way to get attention from your customer.
A customer shows more interest while reading personalized emails. You need to understand their individuality like purchase history, items in the wishlist, demographics and more. According to research, sending a personalized email based on the order history has generated a high positive response. Sending birthday and festival greetings will make them feel even more special.
Email design does matter
Great and engaging design is important for running a long-term business success. Good design means how well you’re sending mass email. Is the email easy for the audience to read? Is the email visually appealing? Does the email have a call-to-action button?
Keep the design simple to capture your audience’s attention. Make sure your email design is catching the audience’s eye and attracts them to dive once the email is opened.
Don’t forget to use calls to action
Call-to-action buttons play an important role in mass email campaigns. These CTA’s will act as the medium between the customer and the brand. Using a good call-to-action button will improve engagement, increase traffic and generate maximum sales. The popular CTAs are “Shop Now”, “Register Now”, “Follow”, “Subscribe” and more.
Most of the marketing experts would suggest you place the call-to-action buttons “above the fold”.It means customers can see the CTA without scrolling. This way often encourages customers to click instantly thereby improving engagement.
Always send an email at prime time
Drafting a good email can be halfway to your success. But sending a mass email at the appropriate or right time is also important as creating a good email. Let’s consider, your customer may reside around the world. Few customers may be sleeping. Few customers may be on the way to their office and more. Sending your email time must rely on customer behaviour. Sending email on weekend can be the best option for you. Because most people open and read their email during the weekend. Implement try and test method, send the email at different times and watch out for the high opening rate.
Before the invention of mobile phones, people read email on their PC or computers. But things are different now. With the evolution of technology, there are more people reading their emails on their smartphones. As per analysis, 80% of the audience open and read an email with their finger clicks. While designing a mass email, make sure your email is computer and mobile-ready. Design the email in a professional way that can easily fit on the customer’s mobile screen. Place the call-to-action buttons and important elements in the middle of the email.
Track and analyze
Customer information is key, if you’re not using it properly, you’re on the wrong track. You need to understand how your audience responds to every email. Track and analyze email often to stay ahead of the competition.
Email tracking can save your time and effort. When your audience doesn’t open your email, you can send a follow-up mail respectively. With email tracking, you can have a clear idea about how customers are interacting with your emails.
As you’ve successfully reached the end of the article, here is the bonus tip for your mass email campaign. Content is KING! Creating quality content is as important as focusing on your email design. Craft meaningful content that delivers the right message. These tips help you win with mass email campaigns. Implement these tips and reach your customers easily. Finally, take your brand to the next level by following the above-mentioned winning tips correctly.