On average, about all internet users spend close to 5 hours a day on their smartphones. This directly answers a critical question that the vast majority of entrepreneurs face whether to make a website mobile-friendly or not. However, there are many reasons why you should make a website mobile-friendly.
As the name suggests, a mobile-friendly website can effectively and correctly display a mobile device such as an iPhone, blackberry, android, and tablet. Also known as responsive web design, a mobile-friendly website can respond to any mobile device regardless of the screen’s size. This makes it easy to streamline videos or read content from any website with ease.
Since most users today use smartphones, the need to make your website mobile-friendly has never been higher. For instance, a law firm website such as Attorney Henry Dailey’s website, can bring in more clients when it is made to be user friendly. Read on to find out the reason why you should make your website user friendly.
There Are More Mobile Users
There’s no secret that mobile phones are convenient. With a mobile device, there is minimal load time, boot up time, and, finally, you can carry it everywhere with you. Thus, anyone with a mobile device can access mobile-friendly websites from pretty much everywhere with ease, which helps impulse buyers a lot.
With the world quickly adapting to the changes in technology, people are not always waiting till they get home to make purchases. They want to do it instantly, and having easy access to the internet goes a long way to enhance the customer experience. Therefore, if you are running a website for your business, making it mobile-friendly will increase your customer base.
Mobile-friendly websites ensure that the website can adapt to the device being viewed or ensure that the user has a consistent structure and ample experience. This is crucial; without a responsive design site, the website will either look outdated or adapt differently to loading, thus increasing the overall design and maintenance costs.
Additionally, having a responsive website design also plays an integral role in improving search engine optimization, which will make a huge difference in the market budget. Remember that close to 60% of total search engine searches are carried out on mobile phones. Therefore, major search engines such as Google don’t like it when websites are not Mobile-friendly, thus, pushing websites that are not optimized further down the search results.
Improves User Experience
Generally, user experience is everything in today’s modern world. Ideally, a positive user experience can access an intuitive site, which doesn’t require the users to pinch and zoom in order to find something or cause them to build up frustration while trying to get through a particular page that the user knows that they can get in a single click.
There are many reasons to invest in a mobile-optimized website to develop your user experience. If your website is responsive, take time to think of how it can enhance your user experience. At the same time, remember that it can also lead to more conversions for your views into real-life customers.
It Increases Sales
With a surge in the number of web purchases, more customers are increasingly utilizing their mobile telephones to buy merchandise to the web. It’s estimated that about 60% of all online purchases today are made through mobile devices. This number is even expected to go higher shortly. Making your website mobile-friendly will only mean that you increase your sales indirectly.
There are a myriad of reasons why you should make sure to make your website mobile-friendly. While the reasons mentioned above are reason enough, don’t throw away your mobile customers and let your search traffic dwindle. Make an effort to ensure that your website has a mobile-friendly design today.