Reasons Why You Should Use Text Message Marketing At Your Restaurant

Eating is something everyone has to do every day. Restaurants exist to attend to this need and supply a nice atmosphere in which to do it. A restaurant can be a great place to take a date or grab a quick meal. In the midst of the Covid-19 pandemic, takeout and deliveries from restaurants became a lifeline for the millions of people stuck at home throughout the lockdowns. As the economy bounces back and you try to reignite your business, you may need to come up with a fresh approach to getting customers to come through the door. Whether they’re physically dining in, ordering out, or using the drive-thru, there are plenty of revenue-generating opportunities available with the right type of marketing. Text messages might be the answer. By marketing and promoting your restaurant deals, specials, hours, etc. through text, you can reach a wide audience and, hopefully, drive more patrons to your establishment in the long run. In this article, we’ll show you an explanation of how it works and explain a few reasons why you should use text message marketing to help increase your customer base and improve your restaurant’s business levels. 

How It Works

Text Message marketing works very similarly to other types of marketing campaigns. A customer signs up to your list and receives information, promotions, discounts, etc from your restaurant. The best part about it is its versatility. You can use text message marketing in conjunction with other types of marketing as well. Whether it’s in email and a text message or combining text message with social media, you can effectively reach a wide audience by leveraging all of the tools at your disposal. Say you want to run a social media campaign covering the various amazing dishes and pricing/deals your restaurant provides. You can have a promotion on the social media channel where users can sign up and you will text them if they win a prize or text them discounts regardless of whether they win some kind of contest. You can have customers sign up for text message marketing and emails when they pay for their food during a delivery or curbside pick up. These are only some examples of what you can do with text message marketing. You can use short messages, multimedia messages, and even rich communication services to entice customers to open and interact with your marketing texts!

A Lot Of People Use Text Messaging

You can reach a very wide audience through something many people—many of which are probably loyal customers already—use as a communication tool every single day. Text messages are an incredibly fast and efficient means to inform customers (and potential customers) of any promotions, specials, events, and coupons relevant to your customer base. Since 81% Of Americans use text messages on a daily basis, it is entirely possible that you will be able to reap quite a few rewards from taking a chance on using text messaging as a viable marketing tool. Why leave money on the table when you can use simple communication – that’s readily accessible to most people – to help increase your business and revenue? Jumping into the round of mobile marketing can be beneficial for both you and your customers.

Customers Will Return More Often

Providing a warm, inviting atmosphere is great—and your food should be amazing—but sometimes it’ll take a bit more engagement to get repeat customers. Or better yet, regular customers. Using text message and SMS marketing for restaurants cuts a clear path to engaging with customers regularly and keeping them informed about new items, hours, or discounts. By building rapport and goodwill with guests, you’re essentially creating a strong customer base that will patronize your establishment. If the service and quality is spectacular, too, you’ll end up with more customers and more success over time.

Customers Spend More

With a deep connection and a sense of loyalty to your brand, text messaging can help drive customers to spend more at your restaurant. If you’re already engaging them and supplying them with a unique experience, they are more inclined to return to your restaurant and immensely ultimately spend more. It also helps if you target deals to specific customer behaviors. Through robust data gathered by your text messaging service software solution, you can actually find out which types of messages are more effective and adjust your marketing plan from there. Because text messaging has such a high level of reach, you can entice customers to return, spend more on various items, do take out/delivery orders more often, and eventually build a strong revenue stream for your restaurant.

Their Data Stays Safe

Some customers might be worried about their data being compromised or being hassled often if they provide a phone number to you. It’s not unlikely that you’ll occasionally run into at least one guy who doesn’t want to use a credit card because they’re afraid you’ll steal their information. But the truth is you’re not collecting their personal or private data. All you’re doing is getting a phone number and putting it in the database your marketing service operates so you can send promotions to them. They’ll need to opt in and should have the option of unsubscribing at any time if they want to do so. As long as you’re clear and transparent with potential customers, you can ensure effective marketing, goodwill, and safe data for everyone.