In the age of the internet, e-commerce businesses have successfully taken the business world by storm. That is the reason why it has become crucial to engage your consumers and offer them more than what they can imagine. If you own an e-commerce site and you are not hitting your sales targets, chances are, you are not engaging your customers as you should. Customer engagement and your sales go hand in hand. As consumers’ buying preferences evolve constantly, it is important for you to make their buying experience as hassle-free as possible. Not only that, by focusing on boosting customer engagement, you can grow your e-commerce business exponentially.
As an e-commerce business owner, you must be willing to put yourself in your consumers’ shoes. That way, you will be able to figure out if the buying process on your site is simple or not. With consumers’ needs in mind, you are likely to resolve site issues to create a more user-friendly experience for them. If you don’t know where to start, we will run you through different ways for better customer retention and increased conversions.
1 Consider creating engaging and share-worthy content
To keep your customers engaged, it is crucial to post creatively informative and share-worthy content out there. The content must be related to your brand as it is likely to add true value to your readers. Also, you can post content that revolves around the e-commerce industry. For example, Shopify is one of the leading e-commerce sites, which shares captivating content that is just not limited to the brand. Shopify manages to share the pain points of the e-commerce industry to help people expand their knowledge. Creative content is a huge force, which helps in driving large amounts of traffic to your site.
2 Build a community through social media
Social media has proven to be one of the most effective conversation channels. It gives us the opportunity to interact with consumers in real-time, which is a surefire way to ignite customer engagement in its true sense. Having a strong social media presence means you can not only put creative and attention-grabbing content out there but also reach out to your target audience through it. When you share content which is easy for them to digest, they are likely to share it. Focus on sharing content that would matter to your audience, in turn, they will end up sharing your content on their profiles. That is how your brand reach is increased exponentially.
3 Reward your loyal customers
It is impossible to question the power of rewards as it is one effective way to prove to your customers that you actually care about them. People love free stuff, hence, it would be a great way to keep your customers engaged.
First and foremost, use different means like live chats, emails and personalized pop-ups to garner your customers’ reviews. Then offer your customers rewards, discounts, coupons, or other types of offers accordingly.
As everyone appreciates such kinds of rewards, this initiative will prove you truly value your customers and their needs. Not only engagement will be boosted but also the sales will increase.
4 Try to be consistent
When your social media accounts become stagnant, you are likely to lose followers and it will lead to decreased engagement. Make sure you post on a regular basis to grip the attention of your clients. This is arguably a crucial step in increasing customer engagement as well as driving more traffic to your e-commerce site.
In case you are short on time, you could leverage automation tools like Hootesuite and Buffer to schedule your social media posts in advance. In order to use the tools, make sure you are connected to uverse online for seamless internet connectivity. That will not only save your precious time but also allow you to pay attention to other important aspects of your business.
5 Consider interacting with your audience
Try interacting with your consumers as much as possible. It is also important to monitor your posts carefully and constantly ask questions about your products/services from your customers. Hire a social media manager to respond to your consumers’ messages and comments. Additionally, make the managers responsible for thanking people for sharing content online.
In order to build trust and lend credibility to your brand, make sure you find ways to show your consumers you genuinely care about them. Creating polls, connecting and interacting with influencers from the same field is a surefire way to engage your customers, as well.
