Importance of a good web design

What is web design? 

Web design consists of structuring the layout of a website and the overall design of it which are displayed on the internet. eCommerce website designing includes planning the style, theme, colour, type of text, and images for a website. The eCommerce website development industry is very popular in the digital age. 

Due to the vast amount of online businesses presently, eCommerce website designing becomes a priority for organizations. This is because a website is the first thing a customer sees. 

A website is the first impression that customers receive from your business. In online shopping, users only want to shop with and put their payment details with trustworthy companies.

What does a web designer do? 

eCommerce web design Singapore specialists will focus on the appearance and layout. eCommerce web designers will add the content of the eCommerce site. This includes product images, descriptions, and widgets. They will work hand-in-hand with their customers to achieve the results based on the clients’ prospects. As eCommerce website designing consists of working on the design of the website, it is important for any business to be clear on its goals for each aspect. 

For example, the appearance would be related to colors, fonts, and images used. eCommerce web design Singapore consultants will focus on which would be most suitable and how it would produce a good impression to the user. In this case, it is important to research and find web designs that you find aesthetically pleasing of the web designing firm to review their expertise and which kind would suit your business more. 

The ‘right’ web design varies from industry to industry. For example, a technological company would want to give users a futuristic feeling whereas a government agency would want a simple web design for information to be laid out clearly. Working with experienced designers will have your business attain a better chance of recognition by the public eye. 

The layout of the webpage refers to how the information about the product or service is categorized and structured. The overall content is important for any website as it will gain relevancy and authority by the consumer. However, having content that is all over the place and not user-friendly would implicate potential customers. Good use of eCommerce website development and design should be easy to use and aesthetically pleasing to the eye, as well as suits the user group and brand of the business.

What makes a good web design? 

eCommerce web design Singapore specialists will go to great heights to perform the best for their customers. Their aim is to receive recognition for the work and efforts that go into producing a good web design. 

These web design firms will use various methods. However, a common approach would be to focus on simplicity. This is so that no extraneous information will distract the user from achieving their goal of visiting the webpage. The online shopping industry is a good example of where the importance of good web design is crucial.

For example, Singapore owned business Shopee has grown to be very popular and has expanded to other countries such as Thailand and Malaysia. There are many factors accrediting to their growth,  and having a well-structured and creative web design is a noticeable element. Shopee’s web design makes the checkout extremely easy for users. Shopee’s web design also demonstrates an organized categorization of their products and services.  This is thanks to the ever-growing eCommerce web design Singapore firms.

Advantages and disadvantages of web designing 

The overall purpose of a good web design is to gain more relevancy and recognition by users.  However, it is also important to know the pros and cons that come along with it. 

Advantages of web design 

  • Improved user experience

The responsiveness of the website will identify a better experience for the user. The time that a user spends on the website is a major indicator of how the quality is and the improvement of it. 

  • Faster web development 

Before the advancement of eCommerce website development, businesses spent time on creating a separate mobile-friendly version. Now, it is much faster to simply develop 1 responsive website that works as intended, no matter which device it is on. 

  • An increase in mobile traffic 

As the website will be responsive and works on any device, there will certainly be an increase in mobile traffic. Statistics show that users are more likely to visit websites on their mobile devices now rather than on a computer. 

  • Lower bounce rates 

This rate identifies whether the user clicks-off the page after visiting just one section of the website. Responsive and good web design will mean that users will spend more time on your webpage. 

Disadvantages of web design 

  • Time-consuming 

Responsive web design is a web design practice that makes the website well accessible on a variety of devices (mobile devices, tablets, etc). It is important for a website to have responsive web design as it will help increase visibility on search engines. This however  will not only take time to make, but it will also take a longer time to download on a smaller screen. 

  • Web browser’s compatibility 

The new software may not be compatible with older software which makes things more complex. Certain users may not be able to use the website at all if it is not compatible with their device.

  • More costly

The development of web design is costly. Businesses wanting to hire new eCommerce web design Singapore consultants should plan their budget that suits well to their other finances. 

Web designing in Singapore 

There are many eCommerce web design Singapore firms that are competing to provide the best service and product for their clients. When working to find good web design companies in Singapore, It is important for the business owner to do some research. The research should consist of observing the firm’s previous projects and looking through past clients’ testimonials. 

Our client, Digital Solutions, is a prime example of an eCommerce web design Singapore business. Firstly, its responsive web design is a great advantage. The appearance of their web page has a great first impression. Lastly, a very important point, is that they have worked with various reputable names in Singapore, such as NUS, Singapore General Hospital, The Cocoa Tree, and much more. 

There are many well-qualified web designing companies in Singapore that are suitable for any business in an industry. This is a great advantage for new companies starting up in Singapore as the importance of good web design is crucial.

In summary 

The advantages of eCommerce website development and eCommerce website designing outweigh the disadvantages of it. Therefore, it is important for businesses to look further into maintaining a good web design. Implementing a good web design will keep up with the trends and drive more traffic for the business. eCommerce website designing firms such as Digital Solutions can help you achieve your marketing goals and successes. 

For more information about eCommerce web design, call Digital Solutions at +65 6493 2970 for a free consultation!

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