How to Create a Social Media Marketing Plan from Scratch

If you’re reading this, it means you’re ready to come up with a winning social media marketing plan. As you know, the best way to start is from the beginning. Starting from scratch is a pretty scary thought, but I promise you that it’s doable.

If you feel overwhelmed, you should know this is quite normal. As you’ve realized, social media marketing is not as straightforward as many people believe. There is so much that comes into play, from choosing the correct marketing channels to figuring out what content to use to connect with your audience.

You need a way to put all the pieces in the right places so that this whole puzzle can come together. Make sure you have by your side, an able team of marketers. Working with experts increases your chances of success.

With a succinct strategy, nothing will stop you from penetrating new markets and expanding your business. To do this, you need to ensure every goal you set is backed up with purpose. After all, everyone sets goals, but not many succeed in achieving them.

With a sense of purpose, you’ll be able to do whatever it takes to get what you want. Here is a comprehensive guide to help you create that winning social media marketing strategy from scratch.

Set Meaningful Goals

Before you begin figuring out where what piece goes where, you first have to set goals that make sense to your business. What do you want out of social media marketing?

After all, you cannot come up with a winning social media strategy if you don’t have an end-game in mind.

It could be that you want to increase your profit margin or to get more customers. Whatever the reason, it has to align with your business model.

When you set realistic goals from the beginning, there’s nothing that’ll seem impossible. Most of the time, social media marketing Singapore strategies don’t work because business people aim too high.

When you’re practical, your plan becomes actionable, and you’ll be able to see steady growth as a result.

Research your Target Audience

The last thing you want to do is make assumptions about your target audience. This is a dangerous game because you’ll end up making costly mistakes.

You don’t have to play this dangerous game because there are quite a number of social media analytic tools you can use to learn more about your target audience.

Much of what you need to know about your audience is already out there. A prudent business owner takes hints from customer behavior. This way, you’ll be able to meet your customers at their points of need.

You need enough data to give you insight into different social media channels. This, together with information on your customer demographics, allows you to go above and beyond in fulfilling the promises you make to your customers.

Take your time to observe how different customers interact with your brand and use this information to ensure you spend your time on the right networks.

Establish the Most Important Performance Indicators for your Business

It doesn’t matter what you’re selling; your social media marketing plan has got to be data-driven. You need to focus on the social media metrics that matter if you want to thrive.

Performance indicators like likes are vanity metrics because they don’t really tell you how the business is performing. Here are the most important performance indicators you should pay attention to:


The first one is reach, and it shows you how many unique social media users saw your post. This way, you can gauge how far your content spread through different social networks.

Since organic algorithms are always changing; you need to track your reach and see if your posts get to peoples’ feeds.


Secondly, we have the number of clicks your content, company name or logo get. Note that link clicks are crucial because it shows that you piqued a customer’s interest. They also show you how customers move through your marketing funnel.

You need to track clicks for every marketing campaign you roll out, so you understand what drives curiosity among your customers.


This is the total number of social media interactions your brand gets, divided by the number of impressions. In simpler terms, engagement gauges how many customers interact with your brand when they see your post on their feed.

This shows you how your audience perceives your brand. Their willingness to interact with your brand is an indication that you’re doing a good job at building a relationship of trust with them.

Hashtag Performance

As you know, all social media platforms use hashtags to show an association with a specific trend. When you have a trusted social media marketing agency by your side, you can never go wrong with hashtags.

You need expert marketers who pay attention to what’s trending on different social media platforms.

Find out which hashtags facilitate the most engagement and the ones that barely do anything for your brand. This will help you shape your content as you go forward.


If you’re starting from scratch, these are the first steps you need to complete. Once you’ve got a solid foundation, you’ll have an easy time targeting your audience. You need to invest time and effort if you want your business to thrive. Understand that marketing is a never ending effort to get your business on the map.