You should be aware that if you show up on the search results from Google in the higher levels, then the online visibility of your company great improves. There are numerous tools that you can use to help you with this and would help with plenty of exposure while at the same time enhancing the experience of your customer. This is GMB or Google My Business and here is everything that you need to know about it, including how to attract new customers.
What is Google My Business?’
The first thing that you should know is just what is GMB or Google My Business. This is a free profile for businesses that is online and available to any company and you might even have a listing already. These can be created automatically by Google, but it might not be tied to your business if you haven’t claimed it. The profile can be updated and enhanced once you claim in by using a huge array of features that are built-in.
One of the main reasons that this is a valuable tool is because Google will often show these listings for local businesses at the top of the results when a search is done for a specific business type. This means that those who are doing the searches can often become new and loyal customers.
How to Use Google My Business to Bring in Customers
Here are just 6 steps that will help you to take full advantage of this tool when it comes to bringing in more customers to your business, including:
- Use the map
When you are looking at the GMB tool you need to make sure that there isn’t already a profile that was created for you using some 3rd party information like customer reviews. If you don’t have one, then Google can help you through the necessary steps that will let you build your profile. One of the main things they will do is to make sure that your business is showing up on the Google Maps so that your physical local can be found easily by customers.
- Ensuring your listing stands out
You should make sure that your business stands out and that means writing an engaging, short description about your business. This should included some of the keywords that people are going to use to search for your business, which can help to increase the search results. Then you should add some videos and photos that would highlight your business as well as adding necessary information like physical address, operating hours and phone number.
- Ask for reviews from customers
One of the key metrics that is used by Google are customer reviews when it comes to the ranking on GMB. You should be encouraging all of your customers who were satisfied with your services or products to leave a positive review. You can do this by giving them an incentive like a discount or free appetizer on their next visit if you need to motivate them.
- Use the additional free features
Once you have created the basic profile you should make sure that you are exploring everything else that is offered by GMB. There are numerous features that allows any businesses to display the areas that they service while promoting special events, blog posts and coupons with the Posts feature. You want to post regularly since it will help to Local SEO Services in increasing the SEO of the website, especially if you are using related keywords.
- Utilize Google Analytics
There is also Google Analytics that you can use, which will show you exactly where all of the customers are being attracted from and how they have found your website. It will also measure the response that specific posts are having as well as promotions, posts and calls to action. This can then help you to change up your current marketing strategy by knowing the areas where you are strong and those where you are weak.
- Frequently review the listing
The final thing that you need to make sure you keeping in mind is that you need to review your listing regularly. This means that if any information is going to change that you must update and you should also respond to any reviews. This is because not everyone will have a positive experience and you should respond to these negative reviews immediately to make any changes.
These are just a few of the main things that one should know about when it comes to bringing in more customers by using Google My Business.
You should always ensure that you are claiming your business on Google My Business if you want to see more customers. These are highly trusted by all customers, so make sure that you are utilizing it and updating it on a regular basis. This proves that you don’t always need to use tools that cost a lot of money to see an increase in the amount of revenue you are earning or even the traffic that is coming to your business.