All businesses are always looking for new clients to purchase their products and services. Well, this is a good initiative as it is a great way to increase their brand awareness, but one of the biggest mistakes that most of them do is neglecting their current customers. Customer retention is valuable for any business. Remember, it is easy to convince an already existing customer than a new customer. For this reason, you need to ensure that you have the right customer retention strategies in place. With that said, here are five ways that you can retain your customer base in 2020;
1. Always keep in touch
One of the surefire ways to retain your customers is to always keep in touch with them. In this digital era, this has become even easier as you can now leverage on the power of social media. You can now reach your customers through various social media platforms such as Facebook, LinkedIn, Instagram, Twitter, and so on. Update them on any upcoming events, new products, promotions, and rewards. Keeping them engaged at all times makes them not forget about your brand, and they can relate even better with you.
2. Get feedback regularly
After a customer receives a product or service from you, they will always have something to say. And this is something that you should never overlook. Get feedback from your customers at all times. Make a point of asking them how the services were and if they would want any improvements to be made. Act on the feedback you get in order to improve on your customer services. However, be ready for both positive and negative feedback. Whatever the case, listen carefully and take the feedback positively.
3. Ensure that you are always stocked up
The moment a customer finds that whatever they are looking for is not in stock, chances are that they will start shopping somewhere else. If it is a one-time occurrence, then they might understand. However, if it is something that happens often, they are bound to move to another vender. Therefore, you should ensure that you are stocked up at all times. And in cases where you do not have whatever they are looking for, allow buyers to preorder or backorder products that are out of stock using tools such as Magento 2 backorder. This will ensure that you do not lose any of your customers due to lack of stock.
4. Improve your customer services
Your customer service is something that you need to work on every single day. Yes, you might have laid down some strict customer guidelines, but if your staff are not on board, then it is all useless. As such, you and your staff should be on the same page at all times. Note that your staff will only serve the customers accordingly if they are happy with their jobs. The customer feedback that you get should be your reference at all times when it comes to improving customer services.
