Bring in New Business, With Logo Branded Items 

Bringing in new business to your company is one of the best ways to help it continue to thrive. But if you’re not sure how to get that business, you could find yourself falling behind your customers. Fortunately, there are a lot of changes you can make and all kinds of different ways to raise interest in your business. For example, you can get a lot of free advertising when you offer customers items with your name and logo on them. They’ll take those items out into the world, for other people to see. Here’s what to consider.

Choose the Right Logo Items for Maximum Effect

To really help your business succeed, you don’t want to offer just any items with your company’s logo on them. The good news is that you don’t have to. There are a lot of options for logo items that show off your business information. From pens and stationery to t-shirts and water bottles, there are items you can choose from. Ideally, you’d have several logo items for your company’s customers to choose from. But you also may want to start out small, especially if your company is just starting to grow.

Companies that are large and well-established will probably have an easier time offering a bigger number of logo items to give their customers some variety. But smaller companies aren’t going to be set up for all of that just yet. Doing what you can comfortably do with your logo items can still give your business a lot of quality advertising, even if you aren’t able to offer a wide variety of choices. If you do have options, pay close attention to which ones customers seem to choose most frequently, for the biggest benefits.

The Quality of Your Items Will Matter

Quantity isn’t as important as quality, and the quality of the logo items you choose for your business is going to affect what customers think about receiving them. You don’t want to give your customers things that fall apart too easily, or something that won’t survive normal use. If you do that, they’ll associate your company with items that are cheap, even if your actual products or services are high-quality. You don’t need to settle when buying logo items, and it’s a good idea to check out the quality before ordering.

Focus on Customer Needs

Customer needs should be at the top of the list when it comes to choosing logo items for your business to hand out. Whether you’re selling them, or you’re giving them away for free, you still want to provide things that customers can use. If you aren’t handing out useful things, customers aren’t going to keep them. The merchandise will end up in thrift stores and landfills, or relegated to the back of the cabinet or desk drawer. If that happens, you aren’t getting the advertising value you’re trying for, so it’s best avoided.

Pick Something Big Enough to See Clearly

Pens and smaller items like USB drives are good choices for simple logos and short company names, but if you have something more complex, you want to choose water bottles, t-shirts, and other things that are a bit larger, if possible. Your logo, especially if it’s detailed, won’t necessarily translate very well to a small space. A lot of the detail could be lost, or it could end up looking like a blob. When you pick something that’s a bit bigger for logo items that you give to your customers, it’ll be a better overall look.

Offer Several Items, if Possible

You can’t always offer several things, but most companies can offer at least two choices. If you can do that with your logo items, you probably should. That way, your customers don’t feel like they’re just being given something they can’t use, or that there wasn’t any thought put into what you’re offering them. Instead, they have a choice, and people like choices. Letting a customer pick something they actually like, means they’re much more likely to use it. That translates to other people being more likely to see it, as well.

Make Sure to Keep Up With Reordering

You don’t want to run out of logo items to give your customers, if you can help it. When you focus on keeping a good inventory, and make sure to be mindful of order and shipping times, you’ll be less likely to run out. Of course, you don’t want to have a lot of extra stock, especially for larger logo items, but you also need to make sure you can give customers what they’re looking for. That way, your reputation stays intact and customers can use the items you’re giving them right away. That’s good for business and also good for your advertising focus.