We've been told you're not supposed to sell "features", you're supposed to sell "benefits".

I suppose the benefit of what I'm working on now could be described as "Eliminiate the need to log into eight different sites every day". Thus far we've built something that lets you publish your content all over the web; now we're building something that will let you listen to what folks are saying about what you've published.

Because I'll be using this post as a guinea pig to speak to all of the services we support, I'll add a screenshot of the design of my personal site, chrismaguire.com so I can work with Flickr too: